Scope
Branding
Graphic Design
Marketing
Brief
HOP is a hard seltzer that is fun, refreshing, and bursting with flavor and energy. I intended to convey this in its design.
Goal:
To make creative, fun, and distinct designs for each of the three flavors.
LEMON MINT
Uses colors associated with lemon and mint to convey the exploding tart and refreshing flavor.
BLOOD ORANGE
The contrast of the deep green and the warm orange and yellows is used to accentuate the orange by its contrast.
BERRY BLAST
The dark, deep, rich colors of berries and the floating images convey a spontaneous and flavor rich blend of berries
DESIGN PROCESS
MARKET RESEARCH
In order to be more competitive on the shelves, I wanted the designs to be less like these …
…and more liike these
BRAIN STORMING IDEAS/MOODBOARDING